Pop-up Placemaking in Hamilton, Part Two

Pop-up Placemaking in Hamilton, Part Two Pop-up Placemaking in Hamilton, Part Two Pop-up Placemaking in Hamilton, Part Two Pop-up Placemaking in Hamilton, Part Two Pop-up Placemaking in Hamilton, Part Two Pop-up Placemaking in Hamilton, Part Two Pop-up Placemaking in Hamilton, Part Two

Thanks to a bit of imagination and a sunny day, Hamilton had a new lunchtime destination... for just three hours!

After the tremendous success of the open-air potting shed for Park[ing] Day in September, word is out on the streets of Hamilton — landscape architects Brooke Foley and Simon White are the go-to team for imaginative pop-up placemaking!

This month, the Hamilton team helped create a Pallet Park at Garden Place as part of New Zealand Placemaking Week.

Pop-up installations — or shops, or events, or restaurants — are short-term, high-impact creations that make temporary use of physical space to create a long-term, lasting impression with the public.

For the Parking Day potting shed, Simon says, “We wanted a space that directly reflected what Boffa Miskell is all about — the environment and the importance native vegetation plays in the landscape. We created a space that allowed visitors to pot up native seedlings into biodegradable pots that they could take home and plant in their gardens.”

The brief for Placemaking Week was to create an eye-catching outdoor area where visitors could have lunch and view the surrounding Garden Place. Due to the tight timeframe, the team needed to create a space that used a commonly found resource, and could be configured in a way that created intriguing levels for various uses from a diverse user group.

“Hence the creation of ‘Pallet Park’”, Simon explains. “We were lucky enough to borrow 64 pallets from Timpack, which enabled us to create a unique installation that perfectly fit the brief; and we softened it with plants and artificial turf.”

The success of these two events seems to have opened a niche market for pop-up installations for the Hamilton office. Brooke and Simon have another Pallet Park booked in for the new year.

“We have a made some great contacts so far, and we now have suppliers who are willing to help out which makes the initial administration a lot easier,” says Brooke.

“We are hopeful these initiatives generate more conversation in the community about the role placemaking can play in the revitalisation of town centres and streetscapes; and we’re keen to partner with other organisations, in particular local Councils, to explore further opportunities to re-imagine public spaces.”

For further information please contact Brooke Foley or Simon White

16 October 2019