Giving back to the Creative Capital

Boffa Miskell is excited to be an Innovation Partner of the renowned Wellington-based New Zealand Festival 2016, in the year the festival celebrates its 30th anniversary.

“The sponsorship is our opportunity to give back to the city where Boffa Miskell has done business for 40 years,” says Wellington-based Boffa Miskell Director, Marc Baily. “We pride ourselves as a company of creativity and innovation and so, supporting this arts festival, with its wide range of creative and often edgy performances, is a perfect fit.”

The biennial New Zealand Festival is recognised for the variety and high quality of international and New Zealand-grown performances that feature in every festival programme. It relies on sponsorship and grants to cover 40% of its costs, so Boffa Miskell sees sponsorship as a tangible way to give Wellingtonians and New Zealanders the chance to see a wide range of stimulating performances.

Our Innovation Partner sponsorship is tailored to support a show called The Woman Who Forgot on Wednesday 2nd March to Wednesday 9th March, which will take the audience out of the theatre on a walking journey through downtown Wellington. Through the performance the audience will experience the city in a new way as they walk, piecing together the story from smartphone apps, texts, Skype calls and real performers.

“As art can often be, it is an edgy and provocative work that will be thought-provoking and quite possibly challenging to some,“ Marc reflects. “It will also touch on numerous things we’re interested in at Boffa Miskell, including the way people interact physically and socially with their urban environments. Increasingly these days, that is through technology.”

The New Zealand Festival runs from 26 February to 20 March. See the full calendar here >